SymphonyIRI just completed a 2010 Summer Rituals Survey and found that American consumers plan to enter the 2010 summer season with a conservative spending mindset compared to a more optimistic outlook expressed by consumers in the summer of 2009. This year, they are more apprehensive and are selectively keeping their wallets closed to “extras” and cautiously open for essentials. Among the survey’s findings: • 57% of consumers in the lower-income brackets plan to spend significantly les...